Sunday, January 29, 2012

What We're All About

So you’ve fought the good fight. You’ve hung on as long as you could. You persevered through the hail storm that is the Great Recession as it mercilessly pelted you and your business. You’ve held onto the dream you once had – that your business could be great! But now, you find yourself looking down a black hole, with no options. Your dream is a shadow of what it once was, and all you can think about is the looming darkness creeping over your business and your life. “Am I going to make payroll this week? How many more days until the bank comes knocking at my door?” You know your business has value, you know it’s worth the fight, but you are tired, and nothing you have tried has brought the magical deliverance you had hoped for. You have become locked into the not-so-creative thought process driven by fear that sounds like this, “If we only had a little more money we could...”

Any workable solution seems so far out of reach. In addition to this, your spouse misses you and can’t understand why you never have time for a “simple” date night, and your kids just want to see you around and in a good mood for once – able to play with them like they are the only ones on your mind. But little do they know, no matter where you are, you can’t get your mind away from the nagging and increasingly more desperate thoughts surrounding your employees, your customers, your family your financial future, and the failure you are afraid to become. You don’t know what to do. You feel trapped. You decide you will FIGHT for it. You will put in more hours at the office, you will do more. You will work harder because SOMEHOW, you HAVE to find a way. That elusive answer is just out of your reach – it HAS to be…. It’s all up to you. Sink or swim baby.

I’m here to say, “It doesn’t have to be this way!” You are one of THOUSANDS of business owners in America, right now, thinking and feeling this same way. You are right – it is sink or swim. You are standing, feet planted at the edge of a CLIFF, holding onto a rope with your business dangling from the other end. You can’t hold on forever. You can’t pull it up by yourself. You realize that your business will crash and burn - IF you don’t have the right people – in the right places – at the right times. You realize that our business will crash and burn if you aren’t willing to let go of the reigns for a bit and realize that you are MAGNIFICANT at starting a business, but that you need someone with a different set of experiences, talents and abilities to come in right now. Your business isn’t starting up, it’s hanging onto the edge of that cliff – and you what you need now is a team of paragliding – base jumping – sky diving freaks of nature to come to the rescue and get your business off that cliff and into the ER.

Now realize my new friend, us freaks of nature want to help YOUR business off this cliff. Of course, we want a piece of the glory and a piece of the prize as well, but when you find yourself waking up to the reality of a bright and shiny refurbished and healthy organization, it will be worth every second and every penny. The best part is – we have no interest in an easy project that wouldn’t present a challenge worthy of our aerobatic talents, nor do we have an interest in an already crashed-in-a-heap-of-rubble-at-the-bottom-of-the-cavern project either. We make our bones on successes. We only accept and insert ourselves into projects where our unique talents and abilities will be the perfect fit, otherwise, we will help connect you with other Fearless Fliers who have the right abilities for your company’s needs right now. Who knows, you may need a bungee jumper instead.

So step away from the stress, the hopelessness, and the frustration. Tell yourself “It doesn’t have to be this way!” Take your wife to dinner, your kids to the park, and call in some Fearless Flyers who know what needs to be done and are equipped to maneuver your company to success.

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